Awakening to the true Self.
We mistake the Self to be the personal self which we imagine ourself to be. In doing so, love which is universal and unconditional, becomes personal and discriminative.
Our task is to realize the true Self, our true nature.
Rather than being concerned about the personal self, contemplate the reality of Self: What is it? What is real in my experience? Am I the body mind self that I imagine myself to be? What am I truly?
This contemplation takes you beyond the limitations of self love and self development into the universal causeless love that is our true nature and the true nature of the cosmos.